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I recently discovered that more and more bloggers are leaning towards Pinterest to get traffic to their blogs.
My interest was piqued (blame that also on the pink and pretty pics) and I dove right into researching as much as I could about this platform. But first, what is Pinterest and why should you, dear blogger, care?
Pinterest is a discovery/search engine platform that was founded in 2010 where users can collect visual pieces of multimedia and post them (what is called pinning) on their boards.
For example, if you are a pet lover like myself, you can have a board on pets. If you are into fashion, you can have a board on fashion. There are some more nitty-gritty details on this but hopefully, you get the drift.
Pinterest isn’t so much a social network like Facebook and Twitter because people don’t comment as much on Pinterest.
Now, onto why you should care.
Bloggers like Melyssa Griffin and Elna Cain of TwinsMommy have leveraged the power of Pinterest and have grown their traffic in this way.
In fact, Neil Patel says that Pinterest is the most underrated search engine in this article and goes ahead to showcase several case studies on how Pinterest has contributed to large amounts of traffic for certain online entrepreneurs.
I figure that I’ve already convinced you that Pinterest is worth your time. Let’s now take a look at some of these value-adding ecourses and what you can learn.
1. Pinterest Primer FREE eCourse by McKinzie (Of MomsMakeCents.com)
McKinzie puts together a 5-day email course which is absolutely free when you subscribe. She talks about the Pinterest stats, for example, over 200 million people are registered on Pinterest of which 87% of them have made purchases because of the pins they have seen on the site.
She goes on to explain what it takes to have a great Pinterest Profile, ie a good picture, a username that reflects what your blog is about and the importance of linking your other social media profiles to Pinterest. Her other tips include crafting a good business name and having a catchy bio.
I subscribed to several free ecourses and hers was so comprehensive. She really has a teacher’s heart, simplifying things that would otherwise be a bit complex for Pinterest newbies.
She has outlined some great tips on what it takes to be successful on Pinterest. Other topics covered are what a viral pin is, why choice of color matters with your pins and how many pins you should pin on a daily basis.
Sign up for her free ecourse to learn even more, such as some of the Pinterest myths that are circulating and how to organize your Boards.
Her premium course is yummy as well, detailing such things as the anatomy of a pin, PicMonkey tutorial, how to increase your Pinterest clickthrough rate, tips on list building and creating awesome landing pages, and worksheets to boot!
2. Pinterest Power 5-Day Course By Summer Tannhauser
Summer Tannhauser has a cool 5-day free ecourse to guide you into the Pinterest world. She promises to get you a significant number of Pinterest followers in just a week, if you follow her tips!
PS: What I’ve realized is that there doesn’t seem to be a consensus on this follower thing. There are a good number of bloggers who state that because of the Pinterest smart feed, it really doesn’t matter how many followers you have. In fact, Carly of MommyonPurpose states, in her Pinteresting Strategies eBook that ‘when the smartfeed was introduced in 2016, followers became much less important, and they’re even less so now.’ There are Pinterest users whose pins have gone viral and yet they only have a handful of followers.
So, in Summer’s free ecourse, you will learn how to:
Lesson 1: gain significant followers when starting out from scratch.
Lesson 2: create a powerful pinning strategy without spamming your board.
Lesson 3: maximize the reach of your Pins without trying out tens of [useless] strategies.
Lesson 4: use a super formula to use your Pinterest traffic in increasing your profits, and
Lesson 5: become a Pinterest pro by getting past the basics and troubleshooting when things don’t work out.
You can find this amazing course here.
3. Pinterest Marketing Course by Mitt Ray (Of Social Marketing Writing)
According to Mitt Ray, if you want to succeed on Pinterest as a business, you need to apply a formula- which he gives in his video tutorial. The formula is something he discovered from observing Buzzfeed.
Ray realized that out of the over 200 articles published daily on the site, only a few articles went viral.
The site owners then get these popular articles and market them through adverts, social media and so on. In this way, they’re sure to have the best-quality articles in circulation.
In a nutshell, he suggests that to succeed on Pinterest, you need to apply a similar approach. Owing to the large amount of Pins that he suggests, he recommends Pinterest users use Tailwind – a well-known Pinterest scheduling tool, to help out with that.
Other topics covered are how to choose the right images as well as the importance of branding your Pins.
You can subscribe to his free ecourse here.
4. Pinning Partners eCourse by Kelley
Kelley claims to have grown her once small business to a big entity and now spends her days helping small businesses follow suit.
In her view, Pinterest is a great tool that can bring traffic to one’s site or blog. It can also boost brand recognition and sales.
Her free e-course will teach you:
- How to set up your preferred [Pinterest] business account.
- How to decide upon and settle on the most appropriate profile image.
- How to come up with a killer profile description (bio) to glue Pinners to your board.
- How to create a free Pinterest planner among other tips.
The course is sent out in bits every day and is accompanied by some homework. I can’t say it’s the most up to date ecourse on Pinterest but there are some good gems therein.
5. Pinterest Basics for Business by Louise Myers (Of Louisem.com)
Louise Myers is a former design packager who has worked for giants such as Wal-Mart, Macy’s and Disney.
She is now a freelance social media marketer and a visual marketing pro. When it comes to tips on graphics and images in this increasingly social media concious world, she is your go-to lady.
In her free ecourse, she talks about how Pinterest users chase ideas and inspiration. She also talks about the lifespan of Pinterest pins because unlike Facebook posts which last for about 90 minutes, Pinterest’s last for about 153,000 minutes.
Clearly, your business will get noticed for longer and by more people.
One tip that I especially found value-adding was her suggestion that you have at least 5 relevant boards with at least 6 pins each, before following other boards and people.
In this way, when your potential followers start checking you out, they will already have an idea of what your business entails.
Check out the full course here for comprehensive details.
6. Pinterest Affiliate Marketing 101 by Christine Root
This isn’t exactly about Pinterest traffic but I thought I’d just throw it in here as a bonus.
In this course, Christine introduces you to Pinterest affiliate marketing. First, she lets us know that blog affiliate marketing is different from Pinterest affiliate marketing. According to her, Pinterest is easier to work with than blogging.
She says that as a Pinterest affiliate marketer, you will put in less effort as there is no need for regular article updates like in blog affiliate marketing.
That said, she outlines the key elements that you need to consider to achieve success:
- First, you need to create Pins that will promote your affiliate links. You can do this by creating and sharing them on your Pinterest page as well as Pinterest group boards.
- Second, avoid spamming. Resist the urge to create affiliate pins only. Create non-affiliate ones as well to provide all rounded value for your followers.
- Third, she answers the most common inquiries and myths that people have about Pinterest affiliate marketing.
For more tips, head over to her free ecourse and get started.
7. Pinterest Marketing for Beginning Bloggers by Alex and Lauren (Of Createandgo.co)
Finally, we have a magic course by Alex Nerney and Lauren McManus, the co-founders of Create & Go as well as Avocadu.
Their two sites generated well over $144k last month. These two bloggers realized the potential of Pinterest and decided to put it to good use.
In the first part of this free course, you will learn how to optimize your Pinterest for SEO. This is one area that most bloggers ignore.
In the second part, Lauren shares her tips on how to make viral Pins. She states the difference between good and bad pins and highlights how users can use Canva to design great pins.
I particularly liked the part where Lauren talked about their first blog’s failure i.e why it didn’t take off. There were some great pointers there.
In addition, they also reveal how Pinterest saves you a lot of time and gets you traffic more easily. Some key features that make traffic easier to get on Pinterest include:
- It is free and organic.
- Pinterest is a search engine. As such, you can easily be located if your optimize your boards properly.
- The posts have a longer lifes span compared to other platforms.
A lot of untapped potential exists on Pinterest. People are still stuck on traditional methods of getting traffic such as Google Ads and Facebook, while ignoring Pinterest, which is a gold mine.
That free ecourse, as you can already tell, is awesome and you can sign up for it here.
They have a premium course, Pinterest Avalanche, which is super-great and has great reviews from trainees!
Anyone interested in starting a blog should sign up for the free Pinterest ecourses above. It takes time to get that Google traffic but Pinterest traffic is quicker and easier (if you are willing to be consistent.)