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Pinterest is the world’s most popular web and mobile-based bulletin board or pinboard.
Basically, it is an application where people find and/or store images and videos which are publicly accessible. As of 2017, Pinterest had attained over 200 million monthly users.
The images (called ‘Pins’) are saved in categories called ‘Boards’. When one clicks on a pin, the media opens up a new tab and directs the user to the original website where the media is found.
Pinterest has therefore proven to be a great platform to drive traffic to blogs.
Pinterest Group Boards
A great way to drive traffic to your blog via Pinterest is by joining Pinterest Group Boards.
Group Boards are similar to the other boards, only that this time, the owner creates a board then adds multiple members to it.
The members can then pin their own pins and save ideas from the group boards back to their own personal boards.
The advantage of group boards is that when you pin your pins there, you have a ready audience. This is the total number of group members.
Some group boards have a large audience, running into thousands of followers while some have a couple of hundred followers.
With such advantages, acquiring traffic and having your ideas get pinned all over the platform becomes easier.
But if you are a Pinterest fan like myself, you have probably realized that it’s not easy to get accepted into Pinterest group boards.
Why does this happen? And how in the world are you supposed to drive traffic to your blog if all you are getting is cricket sounds to every application you make to Pinterest group boards?
That’s why I’m here. I like to do the digging so you won’t have to. 🙂 And I like to test things out so that I can share with you the amazing (or sometimes dismal) results.
Reason number 1….
1. Sending Join Requests Through the Pinterest Message System
Pinterest has a direct message system which members use to communicate with each other.
Maybe, like most people, you’ve used the message system to request access to a group board.
What you need to know is that most of the owners of these Pinterest group boards are reputable and experienced bloggers who get lots and lots of Pinterest notifications. The chances that they are going to see one of your messages is really low.
Most Pinterest users also rarely check their messages folders.
I bet you don’t even check yours.
Secondly, owing to the number of social media and other apps that we use, people turn off email notifications for most apps. As such, chances are that they don’t even know they have the messages.
You’re better of trying other communication methods like directly contacting them via email. How do you go about doing that?
Not to worry. I’ll show you in a bit.
2. Lack of Follow-up
Oh, this is a biggie! I bet 4 out of 5 people who send one request to join a Pinterest group board won’t bother to follow up.
If you send one email and give up after getting no reply, chances are really high that you won’t hear back from the Group board owner.
The group owners might have tons of emails to read and lots of things to do – you know how it is with us online entrepreneurs, it can get really busy.
The group board owner isn’t really ignoring you. What you need to do is send another follow-up email after a week or so.
I learned how important follow up was when I was actively transcribing. I’d send cold emails to clients, whereby I would introduce myself and let them know that I would be happy to transcribe their audios, podcasts, sermons, etc.
Many times, I would only get a reply after the second or third follow up. That’s where it dawned on me how important it is to follow up. It works!
In addition, lack of precision might be a cause.
When writing the email, make sure your subject line is brief and straight-to-the-point. Write something like “APPLICATION TO JOIN YOUR PINTEREST GROUP BOARD”, or something similar.
That way, your email will stand out from the tens of emails the group board owner has received.
Take away point: follow up, follow up, follow up.
3. Not Providing Your Contact Details
As you request the Group owner to add you to their group, do you remember to include your Pinterest URL or email address?
If you don’t, then that might be another reason why you aren’t getting that much-awaited reply that you have been added to a group board.
I’ve seen a couple of Pinterest Group board owners on Facebook Groups saying how frustrating it is when they are eager to add someone to their group board, only for the above info to be missing.
Clearly state your Pinterest URL or your email address. as this will make it easier for the owner to add you.
4. How Do Your Pins Look?
Your chances of being accepted into group boards will also be higher if you have good looking pins – pins that are attractive, clearly legible and VERTICAL.
If you take a look at most of the pins on Pinterest, you’ll notice that they are mostly vertical and long.
It is also a great idea if the first board on your Pinterest boards is one that has the best pins from your site. That way, a group board owner can quickly scan your pins to see if you are a good fit.
Here’s something else to consider – are your pins in the same niche as the one you’re hoping to join?
The Board owners need a lot of relevant content in their groups. Take time to set up your profile before requesting to join Group Boards.
The more appealing and relevant you appear, the higher your chances of getting accepted.
5. You Might Not Be a Good Fit For the Board
Oops! Imagine that. Bitter truth it is.
Sometimes you just don’t qualify.
You might apply all the above approaches but still get turned down. If this happens, understand that there might be other criteria that the owners use to evaluate members.
You might never know what that criterion is. At this point, you simply need to move on and apply to join other group boards.
This actually happened to me.
In my case, for example, I got rejected by one group because my account was young. I was just getting started with Pinterest and when I tried joining a group, the owner declined. Their reason, though very polite and professional, was that my Pinterest account was ‘still young’.
I didn’t take it personally though. Freelancing had already taught me that rejection is part and parcel of the game. NO simply means next opportunity. I’m now in 20 group boards and counting.
We live to apply another day!
How to Join a Pinterest Group Board
First things first, how do you identify a group board?
A group board has several circular images to the right of the name. The first circle has the image used by the group owner. The others will be some group members, and then the last circle indicates the number of participants.
After identifying a group, read the info below the group name. In addition to the group description, some owners will provide instructions on how to join their group board.
If there are no directions, go to the first circle (photo) next to the name and click on it. It will take you to their profile. There you can find info such as their website. If they have indicated their website name, find their contact page/or email address and send them a request message.
Remember to apply the five points we discussed.
Extra tips to help you find and join Pinterest Group Boards
- Ask fellow bloggers or Pinterest users in your niche about other relevant Pinterest Groups they might know.
- Find out which Group Boards influential people in your niche are in and request to join them.
- Check out pingroupie.com. It is a Pinterest Group directory and will simplify the work for you.
- Type, ‘group boards’ in the Pinterest search bar. You will have tens to hundreds of results.
- Find a Facebook group called Pinterest Group Boards that You can Join.
There you have it; five key reasons why you’re not getting accepted into Pinterest Groups.
Take note of the above points, implement them and watch as you get accepted into one group board after another!
Also, if you’re looking for more awesome and actionable tips that can help you grow your Pinterest account, check out Pinteresting Strategies by Carly, a prolific mom blogger who helped demystify Pinterest for me when I was starting out. Her tips and strategies (which you won’t find lying around on Google) were key to helping me understand how Pinterest REALLY works.
Till next time!