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Every time we talk of transcription, it is loosely understood to be the conversion of audio into text. However, transcription is not a preserve of audios only; videos too are transcribed.
As the topic suggests, we are going to explore the reasons that inform transcription of podcasts, webinars, and YouTube videos. To start with, a brief description of the above online platforms will suffice.
By now, everyone should be familiar with YouTube: It is the most popular video sharing platform online and it’s ranked as the number 2 search engine.
A podcast is a digital audio file – mostly in mp3 format, that is made available online for subscribing or downloading. It is released in series or episodes. A podcast is derived from the words “iPod” and “broadcast”.
The word webinar is a short form of a web-based seminar and is thus self-explanatory. The Miriam Webster Dictionary describes a webinar as a live online educational presentation during which participating viewers can submit questions and comments.
As means of spreading information, podcasts and webinars are increasingly becoming popular by the day. Who knows, they might just catch up with YouTube.
Below are reasons and arguments as to why the aforementioned online audio and video platforms need to be transcribed now, more than ever before:
Search and Indexing
Unlike text, the contents of an audio or a video cannot be indexed by search engines and that will limit a wider reach of the intended audience.
Transcribing is a guaranteed method to keyword-optimize your podcast, webinar or YouTube video by converting it into text. In return, the search engines will easily index the transcripts hence directing more traffic to your site.
Ensure you include hyperlinks redirecting internet users to your YouTube videos, Webinars and podcasts. Including the transcribed texts in your blogs and social media accounts is a sure way of getting more hits on your videos and podcasts.
To achieve better search engine optimization, always ensure you make good use of keywords and tags while upholding the integrity of the podcasts, webinars or YouTube videos.
Ease of Access
Availability and access wise, text beats audio and video hands down. A great deal of internet user who are the primary targets for podcasts, webinars, and YouTube videos are increasingly using mobile phones and other hand-held portable devices to access information on the web.
A good number of these devices use expensive data plans and thus users are more inclined to access information in text format than download podcasts or stream videos and webinars.
Further, transcripts are easily accessed even in cases where the target audience’s internet might be too slow to download and stream audios and videos respectively.
The hearing-impaired are also advantaged by transcribed audios and videos since all they need to do is read the text to get the information.
Engaging Content for Blogs
Transforming your webinars, podcasts and YouTube videos into serialized blog posts is a great to create more engaging and additional contents for your blog or website. Some audios and video transcripts might be too long and boring for readers to consume at one sitting.
Hence, it is prudent to post such transcripts in series covering sequential topical issues or educational perspectives as arranged in the original podcasts, webinars or YouTube videos.
This ensures that your blog or website has regular postings which are also useful for engaging the user by way of feedback methods such as readers’ comments.
Further, it reminds the target audience of previous podcasts, webinars, and YouTube videos thus encouraging more downloads and views respectively.
Webinars, podcasts and YouTube videos containing a wealth of educational content such as tutorials and “how to do” procedures are best candidates for providing regular and fresh blog posts and website updates spreading over a substantial duration of time and this is also good for search engine optimization.
Reading vs. Listening /watching
Majority of online visitors prefer reading to listening. Subsequently, listening is often prone to all manner of distractions compared to reading.
Most people prefer to first skim through the transcripts of videos, webinars and podcasts prior to watching and listening to them respectively.
This gauges how interesting or informative the content is and establish whether it’s worthwhile. Others will just quickly scan through the transcript just to get a rough idea of what the podcast, webinar or YouTube video is all about.
Boost Multi-language SEO
The first step to translation is transcription. A transcribed file can be easily translated into any language the world over. Global audiences can also use functionalities like Google Translate to read the transcribed podcasts, webinars and YouTube videos in the language of their choice.
Further, local search engines can index the translated transcripts to achieve better SEO.
Global companies are increasingly embracing translated transcripts in their marketing strategies to reach new international audiences.
This is happening especially in cases where the products’ brands remain unchanged with geographical regions and across continents.
Increased Social Media Shares
Transcription of podcasts, webinars and YouTube Videos increases the chances of users sharing the entire or part of the transcripts widely in their circles using a wide range of social media platforms.
Such wide sharing often builds up engaging hash tag trends and has also been known to make videos go viral.
Social media sharing generates great interest and subsequently directs massive traffic to your blog or website and thus associated benefits such as becoming a thought leader in your niche and monetary benefits from ad sense.
In the case of Webinars, or an audio conference, it is always advisable to generate transcripts for the purpose of target participants who are not able to attend.
Without transcripts, they will miss out on virtually everything that transpired. In this case, all you need to do is send transcripts to everyone in your target mailing list and this will cover anyone who did not attend as well as act as a future reference to all.
If you are a thought leader in your online niche market and your podcasts, webinars and YouTube videos are quite popular with internet users, audio and video transcripts can earn you a substantial amount of income.
People are always willing to pay for valuable topics and that can help them solve problems and improve their lives significantly. Hence, converting these transcripts to articles for use in premium membership sites can be quite rewarding.
As the internet continues to transition from a luxury to a basic human need by more services and information being exclusively available on the web, it’s mandatory to make websites and internet content accessible to all.
Website owners are required by the Web Content Accessibility laws to ensure their sites are accessible to all. Online video and audio contents are not available to users with disabilities.
Just as it is a legal requirement to designate parking slots for the disabled, construct toilets and build ramps for people with wheelchairs, it is also a necessity that podcasts, webinars and YouTube videos be transcribed into text for accessibility by disabled users.
According to UK’s Equality Act that came into force in October 2010, it advocates for web service providers to make “reasonable adjustments” to access their services.
Other countries like the U.S and Canada have similar laws and it’s just a matter of time before they are made universal.
In conclusion, the above reasons and many others provide a strong argument for transcription of podcasts, webinars and YouTube.
The benefits accrued by transcribing the above type of web content are many; both to content providers and consumers. Hence, it is a win-win situation for all and should be adopted highly encouraged.
Having been in the transcription field for several years now, I have gained invaluable experience in audio and video transcription.
If the high rating from my former transcription students and my profiles on online freelancing platforms is anything to go by, then I should be top 5 in your list of go-to people in matters transcription.
At your prompt, I am willing to generate exceptional and accurate transcripts, while applying efficient keyword optimization that will rank your podcasts, webinars and YouTube videos highly in all major search engines. This will lead to more traffic, email subscribers and revenue as well.